Maison Artis
Brand Identity
2020
Maison Artis is a branding project for a high-end natural wine and spirits importation agency. The identity focuses on craftsmanship and sustainability, utilizing a combination of bold typography and playful illustrations. The design reflects the company's commitment to promoting quality, handcrafted wines from around the world, while also emphasizing its connection to the environment and the talent of the producers.
Maison Artis is a new company importing high-end natural wines and spirits. The agency is committed to finding and promoting quality handcrafted wines from around the world. Their mission is to bring forward the fruit of the exceptional work of inspiring and talented producers of wines and spirits committed to the preservation of our planet.
The colorful visual identity concretizes a direct connection between the environment, the vines, the type of products, the winegrowers and the distillers. The sans serif Soyuz typeface by The Temporary State, used for the logo, also becomes part of the playful illustrations as a wine glass and bottle. Added to the colorful but minimal illustrations as well as the classic Garamond Condensed typeface, it marries the home-made natural yet classic product.
The bottles are easily recognizable in stores with their house shaped labels in a 4 color palette. The stickers are chosen randomly and are a reminder that natural wine can be a surprise - your first sip will most probably be different than your last!
On the lookout for rare, original alcohols from all sources, Maison Artis is the ambassador of great tasting moments.